The Baby Boomer generation loves to talk about Big Brother, its realness. Here is an interesting article that outline exactly how real BB is - and how closely our purchases are not only being watched, but categorized and analyzed.
The difference is that for Millennials, we know that Big Brother is watching, but it’s a fact of life. Target, if you want to assess my purchases and serve me specific coupons, go for it. I hope they’re all BOGOs on bottles of wine.
